WNS (Holdings) Limited (NYSE: WNS), a leading provider of global Business Process Management (BPM) services, today announced that WNS and InterContinental Hotels Group (IHG®) jointly won the silver award for customer loyalty in the ‘Measurement’ category at the 2017 Loyalty360 Awards. The award acknowledged WNS’ analytics solution which measures IHG®’s campaign effectiveness for its loyalty program IHG® Rewards Club – one of the most elaborate measurement-based, data-driven, multi-channel promotional programs.
“We’re honored to receive this esteemed award recognizing WNS’ analytics expertise in delivering differentiated, technology-enabled and domain-led analytical solutions to our clients,” said Keshav R. Murugesh, Group CEO, WNS.
“We are always proud to talk about our success with WNS in building campaigns from the ground up on a foundation of complex test-n-learn, not only to accurately measure their commercial value, but also to learn which offers are most relevant and influential with each customer,” said Jim Spriggs, Director, Database Marketing & Analytics, InterContinental Hotels Group.
“When speaking to our brand membership, we hear time and again that measurement is among the biggest challenges in customer loyalty today,” said Mark Johnson, CEO of Loyalty360. “WNS-IHG’s win in the category speaks to the sophistication of its measurement processes, as well as the dedication of the company to creating unique and memorable experiences for its customers.”
IHG® partnered with WNS to develop a promotional engagement program, called Accelerate, which uses various types of tailored offers to foster awareness, trial, and utilization of IHG®’s programs, brands, products, and channels. This program is driven by strong customer analytics and deep domain knowledge of the hospitality industry.
WNS’ analytics practice currently has over 2,200 researchers and analytics experts, delivering for more than 50 global businesses across industries. WNS provides a broad spectrum of analytics products and services, including big data, business intelligence and reporting, machine learning, research, marketing, social media, risk, fraud, claims, and customer relationship management. The WNS Analytics practice is complemented by a robust R&D center, focused on innovation and emerging technologies.